Created by Cole Mercer, Evan Kimbrell | Video: h264, 1280x720 | Audio: AAC 48KHz 2ch | Duration: 05:29 H/M | Lec: 37 | 5.44 GB | Language: English | Sub: English
Learn the skills Product Managers use every day. Vision, strategy, & advanced metrics for Product Managers
What you'll learn The difference between vision and strategy How famous leaders use vision to succeed How to use a vision framework for your company and product How to use OKRs to track progress How product development hierarchies work How to understand agile roadmapping How to tie your metrics to your overall business strategy When to use data and when t use intuition How to debug metrics with origin source sorting How to recognize cohort anomalies How to design a cohort analysis How to design and run a t-test on cohort data The difference between a leading and lagging metric How metrics differ in multiple industries, including e-commerce, mobile, & marketplaces
Requirements Familiarity with Product Management concepts is suggested
Description In this truly modern course, you'll learn all of the advanced skills and techniques that successful product managers use in their day-to-day working lives. From how to implement vision and strategy to getting a better understanding of how to use data, these lectures are designed for for founders, CEOs and, of course, product managers. With real world examples demonstrating exactly how to execute each approach, you'll find out exactly what to do (and what not to do) to build your company up to the level it deserves.
You already know the basics of being a product manager and securing that all-important job. But ensuring the success of your products is an entirely different ball game. You need to know the framework that transforms any product from zero to hero and the metrics measuring techniques that will allow you to figure out a product's successes and pitfalls. After all, there's nothing that can't be improved.
The first section of this course will take you through two hugely important elements of product management: vision and strategy. Whether you're a founder of a company or the product manager at said company, we'll teach you the difference between the two and how to implement them into the development of your products. The second section goes into a lot more detail on metrics. We'll take you through how to figure out what data to measure and how to fully understand the data that you track. There's also a deep dive into three different industries to demonstrate how metrics can change depending on the product that you're working on.
At the end of it all, you'll have the tools needed to make better, and more profitable, decisions in your product manager role.
Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC. He is now a full-time Product Management and Strategy consultant.
Evan Kimbrell is a top rated Udemy instructor with 19 courses on everything Entrepreneurship. His courses have over 300,000 students and over 16,000 five star reviews. For the past few years, he has also been running a digital agency that has produced over 100 web and mobile products.